We witness new channels and platforms emerging every day, and mobile is taking a strong lead.
The number of Smartphone users is continuously growing and it far outcomes PC users, that’s the reason why the possibility of reaching the audience of this channel should not be ignored. Mobile Marketing creates stronger user experiences that goes far beyond the standard banner ad because it can be easily overlooked on a mobile screen, which gives the possibility to reach the targeted audience at any time anywhere.
The mobile marketing offers a wide range of opportunities for interacting with users on a more personal level. Today we can address to a much more specific audience according not just to age, gender and location, but also to interests and mobile browsing data, as well as many more factors which give the possibility to reach a specific target segment, within a specific audience profile.
Ihr Kunden unterscheiden nicht zwischen mobiler Website, App oder Fanpage – ihnen sind nur die Ergebnisse wichtig. Sie erwarten individuelle Angebote, persönliche Ansprache und Empfehlungen, die auf ihren Interessen und Profilen beruhen.
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